Using Growave Loyalty with GoodAPI to offer sustainability rewards

In this guide, I’ll walk you through how to integrate GoodAPI with Growave Loyalty so you can offer tree planting or ocean-bound plastic removal as redeemable rewards inside your loyalty program.

Follow step by step instructions below, or watch this video

We’ll cover three main steps:

1. Activate GoodAPI
2. Create a sustainability reward product
3. Sync the product with Growave Loyalty

1. Activate GoodAPI

1. Install the GoodAPI app from the Shopify App Store (if you haven’t already).
2. Once installed, open the app and select the type of sustainability impact you want to create:

• • 🌳 Tree planting
  • 🌊 Ocean-bound plastic removal
  • Or both

3. Set a monthly limit.

• • This is a Shopify requirement and acts as a ceiling, not a guaranteed charge.

4. Choose your impact model:

• • Per product sold
  • Per order
  • Fixed monthly impact

👉 If you’re only using GoodAPI for loyalty rewards, we recommend choosing fixed monthly impact and setting the minimum (11 trees).

2. Create a Sustainability Reward Product

Now we’ll create a product in Shopify that represents your sustainability reward.

1. Go to Products in your Shopify admin.
2. Create a new product (example: Plant 10 Trees).
3. Add a description and images (GoodAPI can provide this content via chat or links in the app).
4. Price the product correctly:

• • Trees = $0.43 per tree → 10 trees = $4.30
  • Plastic = $0.05 per bottle → 10 bottles = $0.50

5. Configure the product settings:

• • No charge or tax
  • Mark as a digital product (no inventory, no shipping)
  • Add a GoodAPI tag so we can track and fulfill impact:
  • • Example: goodapi-10-trees
    • For plastic: goodapi-10-plastics

3. Sync the Product with Growave Loyalty

Now that your sustainability product is created, let’s add it to GrowWave Loyalty as a reward.

1. Open the Growave Loyalty app.
2. Go to Rewards → Add ways to redeem → Free Product.
3. Configure your reward:

• • Name: Plant 10 Trees (or similar)
  • Points: assign based on your program (equivalent to ~$4.30)
  • Select your product (Plant 10 Trees)
  • Set the discount value to 100% (since it’s a free reward)

4. Save your changes.

Your sustainability reward is now live in your loyalty program! 🎉

Example: Redeeming a Reward

Here’s what it looks like in action:

1. A customer opens your loyalty rewards section.
2. They select Plant 10 Trees and redeem with their points.
3. At checkout, the coupon is automatically applied, and the order is completed.
4. GoodAPI tracks the redemption and updates your Sustainability Hub.

The Sustainability Hub

One of the powerful features of GoodAPI is the Sustainability Hub, where customers can see:

• 🌳 How many trees they’ve planted
• 🌍 Total impact from your store (trees or plastic removed)
• 📸 Multimedia updates from planting/collection sites

This helps your customers connect emotionally with your brand and strengthens their loyalty.

Next Steps

• Try redeeming your reward to test it.
• Visit your Sustainability Hub to confirm tracking.
• Use the provided content and stories to share your impact with customers.

And that’s it! You’ve successfully integrated GoodAPI with Growave Loyalty to offer meaningful sustainability rewards. 🚀

Updated on: 05/09/2025